![]() You may notice a different score and results. However, you can switch by clicking on the Desktop tab at the top of the page. By default, PageSpeed Insights loads the Mobile tab. You can test both mobile and desktop pages. For example, in this test, the tool suggests resizing images as well as serving them in next-gen formats. In addition to your performance score, you’ll be offered suggestions for actions you can take to improve the site’s performance. This will automatically bring you to the results page. We’ll illustrate the process using PageSpeed Insights.įirst, enter your site’s URL into the input box provided and click on Analyze. To use either of them, simply enter your website’s URL and run the test. To test your site’s speed, you can use free tools such as Google PageSpeed Insights or Pingdom Tools. This can help you assess just how much work will be involved in improving your site’s performance and identify which specific tasks to prioritize. ![]() Benchmark the Current Speed of Your SiteĪlthough it might be tempting to jump straight to optimizing your images, the first thing you’ll want to do is to measure your site’s current speed. ![]() To make it easier, we’ve put together a list of seven key tips that can help you optimize your images. Keeping the visual appeal and performance of your site in balance can be challenging. The extra time saved (especially if you’re running a one-man show) can be invested in the more crucial aspects of your business.Ĭhoose Your Plan How to Optimize Your Site’s Images for Better Performance (7 Key Tips) In turn, this can boost your Search Engine Optimization (SEO) since Google uses mobile-first indexing to rank your site.Īdditionally, optimized images can result in faster backup times. This can be especially handy if you ever need to replicate your site or migrate to a new hosting provider. Increased page loading speeds can also improve the mobile UX for your visitors. For example, it can help you maximize your hosting provider’s bandwidth, so you don’t have to spend more than what’s necessary. Optimizing your images can lead to opportunities to increase revenue and reduce business costs. If a page takes up to five seconds to load, the bounce probability jumps to 90%! Google industry benchmarks reveal that even an uptick from one second to three seconds in page load time increases bounce probability to 32%. Think of a visitor impatiently waiting for a blog post to load or an e-commerce checkout page to fully render.Ĭonsidering the increasingly short attention spans of users, it’s incredibly vital to ensure your site loads in a matter of seconds. ![]() In short, a slow website is the bane of any business, and it can increase your abandonment rates. The goal is to reduce the overall page size and improve loading speed. The image optimization process is used to decrease file size without losing quality - or without losing so much quality that it’s noticeable to the average visitor. Let’s get to it! What Image Optimization Is (And Why It’s Crucial for Your Site’s Performance) Then we’ll share seven tips you can use for effectively optimizing images. This article will discuss what image optimization is and how it benefits your site’s performance. Not only will this reduce the amount of space you’ll need to store your images, but you’ll also consume less of your users’ bandwidth - leading to a better overall User Experience (UX). However, they can also increase the weight of your pages, causing them to slow down.įortunately, you simply need to take a few straightforward steps to optimize your images and improve your site’s performance. From visualizing data to illustrating ideas and concepts, images can be invaluable additions to your website’s content.
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